Full-cycle Product Design for a Complex Event Management Platform
The pandemic brought significant changes to the event market. Many educational and entertaining gatherings went online, creating a big demand for online events platforms. But not all of them can offer management tools for all user categories.
A challenge with OnCon was to build an all-inclusive platform for managing online events. While existing solutions offered only certain functionality, focusing on event managers or on audience, OnCon is a master platform for all users: organizers, speakers, and attendees.
Everything in this project had to be designed from scratch. And that’s what our product designers did. The platform, visual identity, UI/UX and landing pages, everything was designed with great care. But first well-researched, of course.
Our designers have started their work with the research - an essential part of product design. We have conducted detailed competitive analysis. By thoroughly analyzing products that were already on the market we have noticed that all the existing solutions contain different sets of features for different user goals. For a master-platform like OnCon we had to combine all features and functionality together to meet all users’ needs.
The insights and ideas we got at the research stage were visualized with the help of wireframing. In this early stage of product development we took into account customer needs and user journey.
The wireframes have defined the basic structure and content layout for each screen.
Wireframing helped us to have a strong visual frame before creating a visual design.
The main goal was to keep the user interface as minimalistic and visually relaxing as possible. Our designers have chosen a sans serif typeface SF Pro Display with compact and, at the same time, readable characters.
We also decided to use illustrations on technical pages to make them more interactive and appealing.
The fun part was the logo creation. Our designers made literally dozens of sketches trying out different ideas. But this minimalistic and meaningful version won everyone’s heart. The bigger dot represents the speaker of the event and the smaller ones are the audience, which perfectly reflects the essence of the whole platform.
A combination of the pastel color palette, easy-to-read font, minimalistic logo and user interface create a pleasant user experience. However, the most important part was the platform’s UX.
OnCon was designed for two main groups of users: visitors and event organizers.A complex platform needed a holistic approach. Our designers dedicated time to design a structure that would help reduce complexity and organize functions for different user flows.
The result was a simple but comprehensive logic.
Visitor’s page functionality includes a dashboard, event pool with search, a calendar, a messenger, a profile setup, and more.
Event visitors can see:
overall statistics on their activity
which events they have visited
search for upcoming events
registration for a new event
Event wizard lets organizers set up the event in advance. Each event contains lots of information about agenda, sponsors and speakers, timeline, description and so on.
The organizer’s UX in addition to all visitors` options has functionality for:
creating and managing events
adding information, pictures, speakers, price, date and so on
seeing statistics on status and number of registered people
There’s also a subcategory - speakers. A speaker in this case is a visitor who was invited to join the event as a speaker. The speaker gets access to a certain part of the event, in which they’re involved directly.
access event before start
create group settings
create poll questions
set timer and break time
This all can be managed beforehand so that during the event users don’t need to spend time on such organizational aspects. A dark contrasting sidebar is an intuitive and functional solution. Here users from different categories can see their own menu of available features.
As you can see the structure of the platform is impressively minimalistic for a product with such massive functionality. It is possible thanks to a brilliant user experience design. There are three types of users and the functions they interact with do not overlap.
Our designers have offered several ideas that have significantly improved the platform’s UX. First of all they aimed to make the product’s online events as close to the offline world as possible. Including everyone’s favorite networking part.
Realistic, yet simple implementation with round tables was also the idea our designers suggested as a solution for online brainstorming. Users can split into groups for discussions during the online events. Participants can switch from table to table and see who is already there.
We also decided to extend the idea of messaging functionality. Users can connect and message each other during the events and they can also keep in touch after events. Messaging is available for all attendees, the chat will not disappear but remain in the messaging section.
The platform requires different data input from users, whether they are organizers or participants of events.
Users go through typeforms that collect data. Well-thought-out logical blocks group the interaction steps for each user. This was implemented with the help of drop-down sections.
We have designed a complex online event management platform without overwhelming the user or compromising UI design. Smooth user flow, clear logic of the process, intuitive and convenient design makes OnCon a great example of Eleken’s work in action.Need skilled product designers with expertise in SaaS field? We are excited to hear your ideas and create new great products,