In the US, service industry workers, such as those in property maintenance, construction, or trucking, typically operate on net 30 payment terms, meaning they receive payment 30 days after completing a job. It puts a lot of burden on vendors as they often lose out on new business opportunities due to cashflow issues.
Our client believes that allowing businesses and workers to get paid on their own timelines will let them stop worrying about cashflow problems. So they developed PayUp – a financial platform that helps vendors get paid early on unpaid invoices.
The app expedites payment via invoice factoring allowing vendors to choose which date and net terms they would like to get paid on.
PayUp started its way to the market with a mobile-first design for iOS and Android. They launched an MVP to validate the idea and quickly gained their first customers. This was a sign for PayUP to scale their product:
As a small startup, PayUp was trying to grow fast. But because of such ambitious plans, it became a real challenge to cope with the workload.
PayUp was left with only one experienced designer on its team, so they were looking to partner up with an agency that knows how to work with complex financial products and will be able to
Our client had one more requirement in mind while selecting a design agency. Being a small team, they valued the opportunity to directly interview the designer assigned to their project, rather than solely communicating with a sales manager.
With Eleken they received more than an interview.
At Eleken, we offer our clients a three-day trial before starting the subscription, so they can experience our services firsthand and determine if we align with their needs. All that's required is to give us a task that yields tangible results within three days and to be available to communicate with our dedicated designer.
PayUp chose a feature extension task and asked us to design a flow that would allow workers to change the payout terms for each specific invoice.
Leveraging our expertise in working with financial products and insights from our communication with the client, we provided the PayUp team with five versions of the flow!
By the way, here’s the final design of the Change Payment Terms option we came to during our further collaboration.
The client was fully satisfied with the results we achieved in just three days. So, they decided to continue our collaboration to redesign PayUp and bring it to the next level with new functionality.
As the PayUp’s user base consists of busy, non-tech-savvy individuals who want to complete their financial operations with ease within several clicks, our goal was to create a design that ensures effortless interaction and maximum clarity.
For achieving this goal fast, we decided to work in quick iterations using design thinking – the iterative process that prioritizes user insights, fostering collaboration, and driving the development of user-focused and effective solutions.
Each iteration consisted of five stages:
For a user, the sign-up process is often their first interaction with your product. It sets the initial tone and impression, influencing whether they continue or abandon the process. For businesses, it’s often the time to collect important user data.
As PayUp is a financial app, designing a sign-up process was quite challenging for us:
Our final decision was to divide the information into small chunks, resulting in a higher number of screens, but giving users a better explanation so they don’t feel uncomfortable while sharing private data.
Previously users relied on an external service partnered with PayUp. But this method was time-consuming and required filling in a lot of unnecessary and pointless information. So our client decided to introduce a new feature and make it possible to create invoices within the app.
PayUp wanted to streamline this process, minimizing fields and placing everything onto a single screen. To reach this goal we had to go through many iterations. As a result, we adopted a solution of discrete blocks on a single screen — cards that users can unveil to quickly input required details, preventing information overload and allowing step-by-step progress through one screen.
A well-established design system facilitates easy scalability – the main goal of PayUp. So our last task was to organize a design system to make updates, improvements, or changes faster and with no errors, enabling agile iteration and quicker development.
We were continually updating the UI kit with new components driving efficiency in the development process throughout our whole design journey.
PayUp’s team was very satisfied with our work. Because of our deep understanding of their product’s specifics, and ability to work efficiently in quick iterations, they could quickly scale their app and test various ideas with users.
Initially launching their product in Austin, Texas, with a robust design system in hand, PayUp is now ready to strategically expand across Texas and Florida, and soon hopefully around the US!
If it feels like our UI/UX design company is a good match, but you still have questions about our work process, we can give you a free 3-day trial working with one of our designers.