A free email course on how to

Spark an Aha Moment

The concept of aha moment often seems abstract. We at Eleken decided to create this email course to explain how aha moment can guide design solutions.

Get the first lesson

What’s in the course?

In just 7 days, you’ll get all the practical tips that will make your design aha moment-oriented at various stages of the user journey. We’ll give you a hands-on approach to the aha moment, with data and real-life examples.

A brief course
overview

How to detect
an aha moment

Why is aha moment a misnomer?
Why did Oprah trademark it?
Where is the aha in Uber?

How to calculate aha moment with data

Learn about the algorithm of calculating aha moment using real data, on the example of Facebook.

Discovery stage

Practical tips on how to start working on aha moment before the user even gets to use the product.

Onboarding

5 rules that guide best design solutions for onboarding – with examples from our work and other successful companies.

Converting to subscription

At this stage, there are two key elements: timing and value. We give some best practices that can be used in design and email marketing.

How to nail or waste the aha moment — with real examples

Find out how Asana, Twitter, and Dropbox nailed their aha moment.

Getting it all together

Systematize all the knowledge and make it your internal guide for making design decisions. Get a summary in a PDF and a certificate about the completion of the course.