SaaS business

Good UI, Bad UX or Not All That Glitters is Gold


mins to read

Since Adam was a boy, three questions disturbed humanity - is there life on Mars, what appeared first - a chicken or an egg, and does a good UI make a good UX? 

If you came across this article and decided to have a look, I bet the last question is what intrigues you the most. 

On the one side, we live in the era of visuals and tend to give more attention to attractive and aesthetically pleasing things. But from the other side, under time constraints, we demand interaction with a product be a no-brainer. If we can quickly and easily find the information we’re searching for, subscribe for a service, or make a purchase, we’re even ready to forgive the product for some interface flaws.

Having good UI and not-so-good UX or vice versa - what is more critical for a website or app? Does a good UI imply a good UX? And how to measure UI/UX effectiveness? 

I gathered noteworthy opinions from Eleken experienced UI/UX designers and illustrative design examples in this blog post to help you understand the UI/UX issue deeper. 

So, let’s move on.

UI vs UX: The distinct difference to mind

The different nature of UI and UX is the biggest reason why these two concepts, being interrelated though, aren’t necessarily interdependent. 

User interface (UI) stands for a digital product’s graphical user interface (GUI) a user interacts with. UI embraces high-level components such as screens and pages and all the filling inside them: buttons, icons, color schemes, typography, and images. 

The first UI design goal is to lead a user through an interface in a way they intuitively understand a flow. The second goal is to display the brand identity, communicate its uniqueness via visual elements, and ensure the design is logical and consistent.

In a nutshell, UI is all about how a person feels when looking at a product.

User experience (UX) denotes the experience a customer gets when using a product. The positive customer experience depends much on the product’s structure, user flow, usability, and accessibility. The main task of UX is to make customers enjoy the product and ensure their interactions are effortless and hassle-free. To reach this goal, designers check UI/UX trends, conduct UX research and UX audits, and carry out usability tests.

How to measure UI/UX design effectiveness?

Almost everything in this world can be measured, and design isn’t an exception. Behavioral, attitudinal, and business KPIs are those metrics that help you gauge how the UX design works. 

Simply put, behavioral indicators show what users do with your product, whereas attitudinal KPIs reveal what users think (and say) about your product. And business metrics, I’m sure, you’re definitely familiar with. 

Let’s go one by one, though.

Behavioral KPIs

A task-based usability testing is a way to track users’ behavior. It usually evaluates people’s interaction with a product from task success, task time, possible obstacles and frustrations perspective. Let’s briefly touch upon these three parametres. 

If eight out of ten users managed to complete a task, task success is 80%. It’s that simple. Task time is a time period a user needs to accomplish a task. And the last parameter, problems and frustrations, is qualitative. It’s based on the feelings the users’ have when interacting with an app or a website. All these indicators can give you a holistic idea of how people perceive you product and whether it’s easy to use.

Attitudinal KPIs

Attitudinal performance indicators are where we’ll stay a little longer since they’re not as straightforward as behavioral ones.

To understand your customers’ attitude to your product, you can use three main metrics - Net Promoter Score (NPS), System Usability Scale (SUS), and Customer Satisfaction (CSAT).

  • Net Promoter Score points out customers’ loyalty by only one question “How likely are you to recommend this product to your friends/colleagues/relatives?” Users who reply with nine or ten points are your brand promoters. Conversely, those who put six and fewer points for your product’s promotion probability are “detractors,” lowering your total NPS.
  • System Usability Score helps define whether your product is easy to use. After a usability test, a questionnaire collects people’s opinions about the product workability and ease of use.
  • And finally, the Customer Satisfaction survey gathers the data regarding overall users’ experience and satisfaction with the product.

Business metrics

Common business indicators that will give you an idea of whether your website or app design works are:

  • monthly recurring revenue (MRR)
  • conversion rate
  • total traffic
  • on-page time
  • bounce rate

If you aren’t happy with the figures these metrics show, perhaps, the time to redesign your website is close.

Having read down to here, an attentive reader might notice that all these metrics are about UX, but not UI design. 

And here is why. It’s difficult to detach the impact the user interface has on user experience. These two design dimensions are so firmly melted together that, to build a successful product, you should pay attention to them both.

Does a good UI entail a good UX?

A good UI design does amplify the user experience. However, a good UI doesn’t automatically imply a good UX. The website can have a modern creative interface being at the same time inconvenient and non-accessible for the users. 

Opposite cases also take place. Users may love the product with bad UI yet good UX because a smooth and intuitive customer experience prevails the interface beauty. 

It doesn’t mean a pleasant interface won’t influence users’ attitudes to the product, though. 

The aesthetic-usability effect claims that people tend to opt for a visually appealing product. If the interface is attractive, users can often disregard minor usability issues. And here the accent would be on minor as whatever beautiful UI is, it doesn’t have enough power to compensate for significant usability flaws. Users will quickly abandon an awkward product they need extra effort to interact with. 

Good UI and good UX make a winning combination that underlies any product success. A good website or app is something that makes joy because it's not only a pretty postcard (good UI), but also something that doesn't make your head hurt (good UX).

And what do UI/UX designers think?

🎤 To shed more light on a question "When having a good UI, do we need to invest into good UX?", I held a small Q&A session with Eleken designers where we discussed:

  1. Does a good UI always mean a good UX?
  2. Is it possible for a product to have a good UI and bad UX (and vice versa)?
  3. What is the main task of a user interface (UI)?

🙌🏻 Meet Maksym, Kseniya, and Ihor.

Maksym, a user experience designer: 

  • Beautiful website isn’t always usable. But usually, good UX incorporates good UI as well. On the other hand, we know many successful projects, like Amazon, that look quite unappealing but doing great. So, the question of what matters more - good UI or good UX - is quite philosophical.
  • I saw many really nice interfaces, which can’t be considered good ones in reality, though. They have a poor UX design (for example, they lack inclusivity, necessary buttons, and elements) but do look great! Whereas a beautiful interface is nice to have, a good user experience is a must-have.
  • If to measure UX design we can refer to Nielsen heuristics and other metrics, to gauge UI is way more complicated. 

Kseniya, a product designer:

  • I would add that users generally ignore the aesthetic design components, but if they receive a bad user experience, they will immediately go...to competitors. And I agree with Maksym. It’s not quite an easy task to evaluate the UI solely as, except the design itself, there may be, let’s say, a bad copywriting that would also deteriorate an overall impression.
  • The user interface’s task is to create a product feel even though a user may not quite realize it. Sometimes, this approach is used with the purpose to “filter” the audience. For example, gambling websites are such... specifically-looking just for a reason. These websites aim to attract their typical audience that more likely won’t react to a “pretty” website. Once, we worked on a UI/UX website design aimed at tech-savvy users, so we made it intentionally not fancy to attract the target audience and convey the company’s philosophy and values in an appropriate manner.

Ihor, an interface designer:

  • Beautiful UI may nudge users to spend a bit more time and effort to clarify how an interface works. The good UI helps diminish some friction in UX to a certain extent. However, if a person can’t understand why they need this website or app, a good UI never helps.
  • If a user interface doesn’t fulfill its purpose, it can hardly be considered a good one, whatever beautiful it is.

And following the opinions above, let’s look at some examples.

Design examples: Bad UI with good UX

Truth be told, it was pretty difficult for me to find examples of a bad UI design. Tastes differ, and in most cases, it’s very subjective to claim that this or that UI is bad. As we already know, there are almost no metrics to evaluate the UI. In my examples, I would rather say the user interface is not that attractive, creative, and aesthetically pleasing as I would like it to be, so you may agree or disagree with my judgment. 

Zurich web agency decided to go with strict and conservative UI design, although from a structure perspective, everything is clear. A user can easily navigate through the website, which is one indicator of a good user experience.

Though, as a design agency, they could be more creative, making a user interface more attractive.

In the next example, everything could be more or less fine, if not the weird right-aligned text that complicates the reading of the text. 

Design examples: Good UI with bad UX

You’ll never guess what to do with this webpage until you start perplexedly scrolling down. 

design examples of poor UX but good UI

Although the UI is creative and intriguing, the usability level tends to zero, resulting in a bad UX. 

Another bad UX design example is the following.

bad UX design example

Designers did a really great job applying all the modern design solutions into the UI. However, how much time did it take you to recognize that those blue circle on the right-hand side is a button with the most important CTA?

And one more example on top.

Accessibility? No, I didn’t hear about that. The website’s interface is not at all intuitive, and it’s hard to understand at first glance what a user should do next. It’s quite captivating scrolling up and down seeing colorful, well-designed images. But what if users simply don’t have time for this relaxed website tour? The chances are high that they will quit soon.

Closing thought

For building a product your users will enjoy, it’s crucial to find the right balance between UI and UX, making both of them good. Humans love beautiful things and can be easily attracted by interface aesthetics. But even the most creative UI won’t help if a product’s usability leaves little to be desired. 

Ready to build your winning UI/UX design? We’re waiting for you. Meanwhile, read next about UI/UX design principles to create a successful product.

Natalia Borysko


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SaaS business
min read

The Complexity Of Simplicity In UI/UX Design

When users say "simple", they mean to describe something incredibly easy to use. But easy to use doesn’t equal easy to create and that’s the main complexity of simplicity. 

So, when we as SaaS product designers say "simple," we mean the highest goal of design, which requires a lot of planning, research, and vision to achieve, because there is always a huge amount of data and many complex algorithms behind simplicity.

For instance, look at the Dropbox software.

simple design of dropbox

Or Apple Pay interface.

Both products seem simple, but that’s not completely true. Though they are accessible, easy to comprehend, and have a clean user interface, these products are very hard to implement technically. That’s why creating UI and UX for them is indeed difficult. To make such products look and feel simple, designers had to consider all the intricacies of their architecture, audience, and the market, which is a lot of work to do.

But despite all the difficulties, a lot of businesses choose to make design for simplicity one of their top priorities. Why? Perhaps because they understand the role of psychology in UX design.

Why do people need simplicity?

Human behavior is important in the design process. People need simplicity because they encounter the basic laws of UX every day in their life. 

See it yourself. Think of the Olympic logo. How can you describe it?

law of Prägnanz, the Olympic logo

It’s unlikely that you would talk about it as a combination of connected lines or shapes. Most probably you’d say these are five circles that overlap each other. And that’s because circles in this situation are the most familiar objects your brain can identify with the least cognitive effort.

This is called the law of Prägnanz, the cornerstone of the Gestalt laws of grouping. It tells us that the human eye enjoys finding order and simplicity in complicated forms and turning them into unified shapes. This is because our brain strives to keep us from being overloaded with data.

Your UI can benefit from this law. Users see your interface as a whole, thus if you want to simplify their perception, choose basic forms and arrange them in ways that are clear and predictable. If you, vice versa, want to highlight some part of an interface - break this rule.

And here are some more evidence that the human brain strives for simplicity in complexity.

  • Zeigarnik Effect describes people’s tendency to give incomplete tasks more attention than finished ones. We are more likely to remember the information we might need to complete an unfinished task because of the psychological stress produced by this unfinished state.

You can apply this law when you want to push users to complete a certain task or help them cope with a difficult job. Giving users some extra motivation, like adding a progress bar to your product’s onboarding increase the chances that people will proceed until the end and not churn.

the complexity of simplicity in Duolingo design app
Duolingo gives users a clear understanding of remaining onboarding time with a progress bar
  • According to Hick's law, the number of options a person has influences how long it takes them to make a certain decision. The more options there are, the longer it takes to perform an action. This way, if you want to simplify your app by applying this principle, limit the number of choices you offer your users (for example, the number of options in a menu bar).
the hick's law example
How applying Hick’s law can make your remote control grandma-friendly. Image credit: twitter.com/lukehannontv
  • Peak-end rule claims that people's memory retains only the strongest positive or negative moments and the outcome we got from a certain experience (not the total experience). That’s why, when developing a complex product, try to make the user forget about any activities that require a lot of time and effort to cope with.
mailchimp popup to simplify the design
Mailchimp shows its users their empathy and support before they send mass emails (which can be boring or stressful)
  • Tesler’s law states that every application/product/software has a certain amount of complexity that cannot be decreased and therefore must be handled by either the developer/designer or the user. 

Larry Tesler, the explorer of the law, claimed that complexity does not vanish, but rather shifts from one area to another. Therefore, if you decide to make the app simpler for users, this complexity will unavoidably be transferred to the developers/designers. Consider carefully how much complexity should be transferred from users to developers and the other way around.

These were only five out of dozens of psychological laws, discovered by scientists and proven with experiments that show us how to balance between simplicity and complexity in your design. Learning about such experiments allows us to formulate simplicity design principles that help you eliminate challenges on users’ way to their goal.

Simplicity principles of UI/UX design

Businesses are constantly trying to build simple and usable products. They want more features and advanced technologies together with a lightweight and easy-to-use format. But is it possible to add functionality without compromising simplicity and usability?

From our more than 7-year experience in designing SaaS products, we can say that though it all depends on each individual case, there are simplicity principles in product design you can apply to any kind of application, no matter how complex it is.

Below are ten of them.

Products need to be focused on value 

We all know that you can't please everyone. This statement is also true for your software. If you try to design an app to be useful for a great variety of audiences, most probably people won’t understand what problem it intends to help them with and thus they won’t use it.

To make your application simple, identify its core value and people that can really benefit from using your product, and keep this value in mind throughout the whole design process.

For instance, while Yahoo’s home page offers its visitors a lot of different features (many of which may be irrelevant and distract users from their main goal), Google uses its clean UI to focus people’s attention on one core goal only - search.

complexity of simplicity: yahoo interface vs google interface

When in doubt, just remove 

The fastest and easiest way to reach simplicity is by getting rid of unnecessary elements in your interface. Be it a rarely used button, a sort of secondary information, or some fancy, but distractive formatting style, if it doesn't make your users closer to achieving their goal, remove it.

Eliminate the need to choose when it is not required

Making any decision takes time and effort. When asking users to make too many choices, you create an additional cognitive load giving them work they’d prefer not to do (recall Hick’s law we’ve discussed earlier in this article). So in order to make the user experience easy, support quick decision-making.

For example, when we were redesigning a cloud phone system, we noticed that on an “Add a new lead” page, a phone number field had no clearly defined format, so users had to decide themselves how to fill in the number (separating digits with dashes, using brackets, or some other variant). This caused confusion and uncertainty. 

To resolve this issue, we added a small tooltip to make users adopt a standard phone number format.

simplicity in UI/UX design example
Before the redesign
simplicity in UI/UX design example
After the redesign

Guide and handhold users

Sometimes we need extra instructions before we can complete a task or before our first-time experience. Instead of bombarding customers with loads of learning information, offer them contextual help. To make users feel comfortable using your app, you can add small tooltips, enable autofill and autocorrect, add error messages, support inline edits, and so on.

An error message that helps users understand how to fill in the field (designed by Eleken for a  financial service startup).
An error message that helps users understand how to fill in the field (designed by Eleken for a  financial service startup).

Meet users' expectations

Each person that comes to your product has some previous experience that forms certain expectations about your app. Meeting those expectations makes users feel in control over your application and therefore makes it feel more trustworthy. 

Apply common UX patterns and limit the number of creative design innovations to help users adapt to the new interface quicker and focus on what matters most.

For example, the three dots notation typically indicates that there are more options available when clicking on it.

A three-dot menu with additional options on the right of the screen, designed by Eleken for the Enroly student engagement app.
A three-dot menu with additional options on the right of the screen, designed by Eleken for the Enroly student engagement app.

Choose the correct data visualization method

As humans are physiologically wired to analyze everything around them through visual means, representing data visually boosts content’s effectiveness by making information easier to perceive, process, and retain. So, help customers make data-driven decisions faster by choosing an appropriate form of data visualization.

For example, multi-line charts suit best to describe subtle variations in data, while bullet chart does a great job of showing a significant indicator in comparison to a goal.

choosing data visualisation methods

Show users where they are currently in the process

Giving users a clear understanding of where in the app they come from and where they should go next removes uncertainty and makes their overall experience more intuitive. This principle is especially relevant for complex processes.

steps of a lengthy email configuration process
Here’s how our designers indicated the steps of a lengthy email configuration process for Textmagic to give users a possibility to see their current progress, as well as recap already completed steps. 

Focus users' attention on the elements that matter

Every step of the path your user takes to achieve their objectives has elements that are more important and will get them closer to the end result. Find such places and make them the focus of user attention.

Something that stands out from the crowd is more likely to be remembered. When we use bold type, or choose a distinctive color so that it differs somehow from the rest of the page elements, we highlight important information in a row of similar data.

The Stop timer button is important for the user to succeed with a time tracking app, so we made it stand out from the rest of the elements
The Stop timer button is important for the user to succeed with a time tracking app, so we made it stand out from the rest of the elements

Create a hierarchy using typography

You may have heard before that most users don’t read. That’s true, but UX readability is still important when designing for simplicity. 

People scan your app looking for signals that would tell them “this information is worth paying attention to”. You can arrange the information on a page so that it will guide the user through their journey. This way, descriptive headings and labels, font size and color, the use of capitalization, and so on, allow you to create hierarchy and help users ensure they are in the right place, taking the right action.

Group components that relate together

If you remember the law of Prägnanz we’ve discussed here, you should remember that people’s brain perceives visual objects as a single form (not separate components). Therefore, it’s much easier for users to deal with several groups of content rather than multiple unrelated elements.

You can indicate that content relates to a certain group by putting it in one drop-down menu, using the same background color, adding borders, and the like.

For example, you can group related features together using the same style and size of menu icons.

consistent icons in the app interface

Seems like simple design is not that easy to create. Also, you can’t just apply these principles without understanding the product idea, conducting proper planning, and research. Here’s how design for simplicity looks in real life. 

A real example of the complexity of simplicity

Meet Prift, a personal finance platform that helps people achieve their long-term financial goals quicker.

simple sign-up process design example
making complex app look simple
the complexity of simplicity in UI/UX design example
the complexity of simplicity in UI/UX design example

Eleken was hired to create an MVP for it. Our goal was to design a platform that makes the complex process of controlling personal finances simple and understandable for a regular user. Together with a Prift team, we managed to create a clear, accessible, and minimalist interface that you can see in the screenshots above.

But what really stands behind this simple UI/UX design?

  • A detailed user research to discover the true needs of the target audience.
  • Competitive analysis and benchmark research to assess competitors’ strengths and weaknesses and, based on these findings, define the unique value proposition.
  • Market research to understand the legal constraints of providing financial advice in the UK and coming up with ideas on how to adjust the app to existing rules.
  • Feature prioritization to correctly define that minimum set of workable features.
feature prioritisation MoSCoW analysis
  • Wireframing to think out and visualize a consistent platform structure aligned with a product vision.
  • A/B testing to determine which of several screen variants meets users' expectations and needs the most and will form future MVP.
wireframing and A/B testing
  • Prototyping to present a finished platform design with structure, functions, content, and visual components.
UX prototype exaple
  • Constant communication via Slack and regular video calls twice a week to discuss the design process progress and results.

And that’s even not the full list. Three people and about 200 hours stand behind this product. Not a very “simple” design, right?

The thing is that both complexity and simplicity in design are subjective. That is, different people perceive them differently. So, to successfully apply the UX principles we’ve discussed above and start reducing complexity, you have to first of all understand what is complex about your product. 

Once your app gets to a stage where you can present something visual like a sketch, wireframe, or mock-up, show it to users to get their feedback. Analyze their feedback carefully and be ready to iterate. And remember that there is always a lot of work behind every simple product.

SaaS business
min read

How to Differentiate Your SaaS Value Proposition on a Market Full of Similar Offerings

Gartner's research on the New B2B Buying Journey shows that when B2B buyers are considering a purchase, they spend only 17% of their time meeting with sales representatives. Most of the time buyers run their own independent research on the web. 

People are looking for an offer that suits their needs in the best possible way. A clear and distinctive value proposition is something that can catch the prospect's eye just like good packaging stands out even at the loaded supermarket shelf.

saas value poposition meme

But you can rarely find a clear and distinctive value proposition on the SaaS market because the statements companies use to self-identify are usually…

  1. meaningless,
  2. unfocused,
  3. lack points of difference.

In this article, Eleken UI/UX agency will help you to figure out how to build your SaaS value proposition in a way that you'll avoid the three pitfalls from above. 

If you want more information on the idea of the enterprise value proposition and frameworks that help to coin one, take a look at our article on defining a product value proposition.

Find the core value your customer gets

The value proposition is your SaaS business and its competitive advantage in a short, memorable promise of value to be delivered, that you can communicate through marketing, sales, and customer success messaging.

The idea seems easy and straightforward if you sell something you could actually grasp, like coffee, furniture, or cat food. But for SaaS companies that sell non-physical products, it's hard to find the right words. Thus, the SaaS market is full of senseless landing pages with pompous titles. 

bad saas value proposition examples

Words like “world-class” or “cutting-age” are just white noise, they don’t give any information to the user. The rest of the titles name the product category at best but communicate no value to draw the attention as the viewer's eyes skim through the page. 

To make your value proposition meaningful, start by boiling it down to the key benefit your customers get. According to Tomasz Tunguz, a venture capitalist at Redpoint, all value propositions of SaaS startups can be broken down into three fundamental categories.

1. Apps that increase revenue

“Buy our software and you’ll double your leads.” Who wouldn't want that?

Software that increases revenue is the easiest to sell since for most companies, growth is the top priority. Most lead generation, marketing automation, and sales acceleration apps fall under this category.

Look at what Salesforce claims on its main page. The company literally sells users their future profits. The company backs its promises with a specific figure and makes it trustworthy by quoting a real company and a real person behind it.  

2. Apps that reduce costs

“With our software, you’ll save millions of dollars.” Not so impressive as the promise to earn millions of dollars, but still works. Software that cuts down the costs offers efficiency as their value proposition. Such solutions optimize workflows, automate operations and remove silos out of your work. 

Take PandaDoc, a business document processing app, as an example. Making your processes more efficient, the app can reduce the amount of work to be done, and, as a result, operational costs. Thus, PandaDoc promises to “take the work out of your document workflow”. 

3. Apps that improve productivity

“We’ll help you collaborate better, therefore you’ll be able to increase your revenue/reduce your costs.” To this category belong collaboration tools like Figma, Zoom, or Slack.

Productivity apps’ value proposition is one step away from revenue increases or cost reductions, therefore it may sound somewhat blurry. But since the word went remote, the correlation between team productivity and business success became obvious. So productivity as a value proposition requires no further explanations.

Here’s a value proposition example from Figma. The company allows the work to be done remotely, and therefore, the revenue to come.

Narrow the target market

The product or service you are selling matters, but the people you are selling to are equally important. The better you know your target audience, the easier it will be to offer them true value. And the best way to know your target audience for a startup is to narrow it down to a specific group of people.

Let’s see how it works on the example of Gridle, one of Eleken’s clients.

Gridle (later changed its name into Clientjoy) is a growth operating system, it belongs to the same product category as Salesforce and sells its users the ability to increase their revenue.

Salesforce, as well as most large CRM (customer relationship management) companies, focus on large or medium-sized enterprises. To stand out from their competitors, Gridle decided to focus on a narrow niche of small creative agencies and freelancers.

What Gridle offers on their website

Small businesses and freelancers, who used to run their businesses in a fast and flexible way, feel especially keenly that CRM systems are too damn complicated. Using the CRM doesn’t help with customer management, it rather slows the workflow down. Looks like an opportunity window for a niche lightweight CRM.

Make your value proposition distinctive

Have you managed to determine your audience and the core value that the audience gets? You're halfway there, but it’s time to think about your points of differentiation.

Each software category has a multitude of providers with similar offerings. Although each provider tries to differentiate their offering, most of them appear to be equal to a potential user doing a cursory review.

To make your software value proposition more specific, figure out how you can do your job differently.

Everyone in the business of CRM shouts with a megaphone that “CRM is easy,” but if you ask a crowded room how many find their CRMs easy, there would hardly be a hand showing. 

Customer relationship management apps are elephants in the world of SaaS products. They are huge and sluggish, they have a hard time trying to mediate conflicting needs of sales and marketing staff. The former need to enter minimal client information quickly. The latter need to be able to profile and segment customers, which requires more detailed information. Trying to satisfy both parties, CRMs often end up satisfying none.

With the CRM niche’s bad rap in mind, the Gridle team decided to make simplicity of use and a smooth user experience their distinctive feature. To turn the ambition into reality, Gridle used Eleken’s product redesign services.

It took us about three months to redesign Gridle. We conducted a UX audit and numerous user interviews to detect the product’s bottlenecks. Next, we recreated the entire platform to make it more intuitive and usable. When Gridle's CTO showed the updated design to some of their users, they were excited and said that they couldn't wait to start using the revamped app.

Gridle after the redesign

The key takeaway

So here are three questions Gridle answered to build a quality value proposition:

  1. What do they do? CRM software that helps users to increase revenue.
  2. Who is their target audience? Small agencies and freelancers.
  3. How do they do it differently? Stellar user experience is what sets Gridle apart from competitors.

Looks like Gridle’s value proposition worked out pretty well. Six months after our cooperation successfully ended, the company raised $800,000 in a Series A funding round.

If you want to build an effective value proposition for your SaaS application, be like Gridle. 

  • Don’t use an Oxford dictionary to find extravagant, yet meaningless words for your headings. Better think of the core benefit you offer.
  • Remember that you can’t please everyone. So you better decide on your target niche.
  • Think of audiences’ pain points that your competitors are missing and find a way to solve them. That would help you to excel in a crowded market.

And if you decide that exceptional user experience is going to be your distinctive feature, hire Eleken UI/UX designers.

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