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SaaS business

Types of SaaS Software: Categories and Examples

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min to read

16 Nov

,

2020

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With more and more software companies slowly but inevitably shifting to the SaaS model during the past decade, more types of SaaS products appear. All SaaS businesses can be grouped based on their similarities and functions. Currently, there are not many categories, but the range of these solutions already demonstrates that SaaS technologies can be applied and succeed in any industry.

Before creating a SaaS project, learning more about the types of SaaS software and how they work is important. In this way, you will find out the nuances and challenges of each category, as well as their market particularities and even a little bit about end-users needs.

At Eleken, we work with various SaaS products, from CRM to web hosting projects. Each SaaS solution requires a unique approach to its development and expansion. Just like for any profitable product, you should first outline your niche and industry to move forward with your idea or plan. That is why the typology of SaaS products exists.

SaaS basics and advantages

As a cloud-based software service, SaaS products have plenty of advantages for users compared to conventional software. We have enlisted their major benefits below:

  • Available per subscription per user
  • No need to download or update the software on your laptop or computer
  • Can be reached from any device in any part of the world through the Internet
  • Lowers costs for subscription in comparison to the price of traditional software
  • Reduced time to launch the software and start using it

All of these characteristics can be found in all types of SaaS software but have slight variations depending on the preferences of targeted clients and the functionality of the very product. Furthermore, in each of the following groups, SaaS solutions slowly force out traditional software.

Let’s check the main categories of SaaS solutions and see how they differ from each other. 

The types of SaaS solutions

There are many types of SaaS software. The central aspect of dividing into groups is the sphere or industry the SaaS product improves, such as online banking or communication. 

The most essential thing about the division of SaaS applications is the fact that in the future, new groups of SaaS products will appear. It seems that cloud-based software services can be applied in almost any sphere of human activity. As more and more people are looking for ways to work from home after the COVID-19 pandemic, the popularity of SaaS applications will be rising as you can use them anywhere in the world. If you want proof with revenue data, see our SaaS market overview.

So, while we are awaiting the new upcoming types of software as a service, the current ones go as follows:

Customer Relationship Management (CRM) software

For every business, customer data is valuable information that is used to promote the product and increase sales. CRM software is a tool for effective management. It stores all customer data and helps improve customer relationships.

Some CRM systems help their users forecast sales, but most simply automate repetitive sales tasks such as emails. Modern SaaS CRMs bring loads of functions to the table. Freshworks, a CRM owned by Girish Mathrubootham, offers more than ten other products that can be integrated into each other depending on your business needs.

Want to learn more about CRM SaaS? Read the case study describing our work with TextMagic, for whom we did UI/UX design.

Freshworks screenshot

Enterprise Resource Planning (ERP) software

Large companies and enterprises use these SaaS to manage various business processes. Among them are accounting, risk management, compliance, and budgeting. Such a SaaS allows combining and tracking all these processes in one place due to the large number of its services.

For example, NetSuite, a popular ERP SaaS with more than 22,000 customers, includes e-commerce and retail solutions for your business. Moreover, it even has a PSA (Professional Services Automation) function for planning and executing projects.

Oracle Netsuite screenshot

Accounting software

Accounting software simplifies managing your financial operations and costs by automating them. This comes in handy when you are doing lots of financial operations per day. 

All SaaS in this category differ significantly in features, so you should choose the ones that will fit your needs and expectations when it comes to handling your finances. Currently, the most used ones are Xero and QuickBooks, which have lots of effective integrations.

In Xero, for instance, you can create invoices and bills and even see reports on your spending. On the dashboard, you can prioritize your tasks, making tracking everything going on with your finances easier. Finally, you can see your account balance and transactions in Xero due to its integrations with banks and online financial services such as Stripe or PayPal.

Xero screenshot

Project management software

PM SaaS solutions enhance cooperation and progress tracking in teams. They are much faster and easier to use compared to shared spreadsheets or documents, as synchronization happens in real time.

Confluence by Atlassian is one of PM SaaS with the largest number of additional tools and functions. With only $10/user/month (1–100 users) with its Premium plan, you can use such features as task tracking, real-time notifications, adjustable page permissions, and even blog posting. 

Atlassian screenshot

E-commerce platforms

E-commerce SaaS solutions are an excellent option for new businesses, as they allow you to start selling your products immediately, saving money on website development and UX/UI design services (if you are planning to make a website).

Shopify, the most famous e-commerce platform, has many cool features to help entrepreneurs sell goods and products online. First, it has many different themes to make your online shop unique. Secondly, it has various integrations, such as POS and PayPal, to simplify payment processing. 

You can also create financial reports and even make blogs, which is a great solution for any business. Moreover, purchasing things online should be an easy and fun process for your clients. In Shopify, you can add your discounts, coupons, and gift cards as small gestures to attract customers and, at the same time, reward them for choosing your service.

Shopify screenshot

Content management system

CMS allows the publishing and editing of content, such as articles and blog posts. The most known platform of this type is WordPress, which started as a tool for blogging but eventually evolved into a CMS and website-building tool. In WordPress, which is free, you can use templates for your website and work not only with the text itself but also with pictures, audio, and video files.

Wordpress screenshot

Communication platforms

These are widely used SaaS products. The main benefit of communication platforms is instant messaging and file sharing from any part of the world. Businesses often use these apps for communication between their employees. For instance, Slack is a favorite communication tool of more than 12 million active daily users in both large and small companies.

Slack screenshot

Very often, such communication platforms also have mobile applications available that let users reach their friends/colleagues' networks and get all the necessary information at any time.

HR/HRM solutions

These SaaS solutions are developed to manage human resources. Such products have features such as recruiting, interview scheduling, performance tracking and analysis, and employee reviews. They come in handy for organizations that are constantly growing and hiring new people, as they allow storing all information on candidates in one place. 

Some such SaaS applications also allow for managing employee productivity and attendance.

Lattice is a widely known SaaS application, with more than 2000 organizations using it daily. With this product, managers can make use of templates for employee reviews or create new ones. Employees, in turn, are requested to submit feedback right in the software for effective communication and cooperation within the company.

In Lattice, you can also set up your goals as discussed with the manager and, later on, share the results with other workers or even on a special Slack channel (if integrated). Undoubtedly, such a clear and understandable approach makes it much easier to track achievements from the sides of both management and employees.

Finally, you can measure people analytics on dashboards and, for instance, filter data by skills, age, sex, and many other metrics.

Lattice screenshot

Payment gateways and billing solutions

Payment gateways enable businesses to accept payments quickly and easily, handling hundreds of transactions each day.

Paypal is a safe and secure service that stores all sensitive customer data, such as numbers of bank cards. For any business, this is a convenient way to receive payments by sharing protected customer information between banks and merchants and eliminating the risks of data leakage.

Another advantage of a payment gateway is that processing transactions online is much faster than manually. Furthermore, with an extended customer base of PayPal as one of the most popular payment methods, you have more chances to reach out to new clients.

PayPal screenshot

One more advantage of such software is payment reporting, which allows you to mark or flag any kind of suspicious activity or payments. A fun feature in some of the payment gateways is publishing reward coupons, which is a small thing to both entertain and attract users. 

To sum up

The world of SaaS is diverse and constantly evolving, covering a wide range of applications from CRM and ERP software to project management, e-commerce platforms, and communication tools. Each category of SaaS software offers unique features and benefits tailored to specific business needs and industries. Understanding the nuances and specific requirements of each type is crucial for developing a successful SaaS product.

As we've explored, SaaS solutions are integral in streamlining business processes, enhancing efficiency, and offering scalable, accessible, and cost-effective options for companies of all sizes. Whether it's managing customer relationships, handling complex enterprise resources, simplifying accounting tasks, facilitating project management, or enabling effective communication, there's a SaaS product that can revolutionize how businesses operate.

At Eleken, we recognize the importance of specialized and user-centric design in the success of any SaaS product. Our expertise in UI/UX design is not just about creating visually appealing interfaces but also about ensuring that the design aligns perfectly with your business goals and user expectations. We bring a pragmatic approach to each project, ensuring that your SaaS product is not only aesthetically pleasing but also functional, intuitive, and tailored to meet the specific needs of your target audience.

If you want to find out more about SaaS business or are simply curious about different SaaS products, you can find more details in our next blog-post What makes a good SaaS product.

And if you're ready to take your SaaS product to the next level? Partner with Eleken to leverage our expertise in designing exceptional SaaS applications that stand out in the market. Whether you're starting from scratch or looking to redesign your existing product, our team is equipped to deliver designs that resonate with your users and drive your business forward. Contact us today to start your journey towards a successful SaaS product with Eleken's design expertise. Let's create something amazing together!

Writer at Eleken