UI/UX design services for martech

We design clean, powerful interfaces for tools like CRMs, automation platforms, analytics dashboards, and campaign builders, so marketers can move fast without getting lost in complexity.

100+ reviews on Clutch.co

UX issues we typically solve in marketing tools

01
Too many features, not enough structure
We reorganize and prioritize workflows so users see what matters, when it matters.
02
Onboarding drop-off before users see value
We design guided flows, smart defaults, and clearer paths to first success
03
Dashboards packed with noise, not insight
We turn cluttered data into focused, decision-ready views with smart visual hierarchy.
04
Inconsistent UI across modules
05
Engineer-built UI that doesn’t scale
06
Marketers struggle with complex interfaces

We specialize in UI/UX design for martech

More product design examples
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TextMagic:

Designed new features for SMS marketing platform to support the product’s expansion strategy ahead of IPO
/ 02

Seocrawl:

Helped the product grow 2X after a complete UI/UX design overhaul
/ 03

Cheerity:

Designed a campaign builder and analytics dashboard for a social activation platform
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Glow Labs:

Turned a basic Web3 loyalty widget into a full-featured marketing SaaS product

Improving marketing processes, regardless of the channel

Whatever marketing use case you decide to address with your SaaS product, we most likely have already designed or redesigned something similar. Check out the types of marketing automation software we have experience with.

Lead management
  • Customer data storage
  • Lead scores
  • Funneling
  • Real-time alerts
  • Dynamic lead nurturing
  • Landing page builder
  • Activity tracking
  • ROI reporting
Social media marketing
  • Content scheduling
  • Collaboration tools
  • Multi-account management
  • Workflow management
  • Drag-and-drop campaign canvas
  • Hashtag tracking
Influencer marketing
  • Influencer tracking & management
  • Collaboration tools
  • Campaign tracking
Email marketing
  • Drag-and-drop customer journeys
  • Pre-designed email templates
  • Ready-made automation recipes
  • Event tracking
  • In-built CRM
  • Email list segmentation
Content marketing
  • Customizable content calendar
  • Resource management
  • SEO management
  • Keyword research tool
  • Competitive analysis
Marketing analytics
  • Marketing metrics tracking
  • Individual campaign performance reports
  • Interactive dashboards
  • Customizable report templates

From delightful user experience 
to customer loyalty

Our design goal is to maximize your product's value, so your customers can enjoy the real benefits. This is how we help you develop powerful marketing automation tools.

Making things easier

Marketing is complex. Simplify and streamline marketing operations for your customers. You choose how to automate, and we'll help you make your workflows easy and intuitive.

Understanding the audience

By providing data on how people interact with marketing content, you help your customers understand their audience better. Our dashboards make these insights clear and easy to see.

Improving marketing ROI

With well-designed customizable reports, marketers can enhance their effectiveness. They can make smart choices about where to invest their marketing budget, which channels to leverage, and how to adjust their campaigns for the best outcome.

Delighting customers

Personalized interfaces and beautiful products are our way of helping you establish trust and credibility with your audience, and provide a positive customer experience that fosters long-term loyalty.

Eleken UX design examples found across marketing platforms

Take a look at some of the examples that demonstrate our expertise in designing marketing automation functionality.
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Social media campaign builder

/ 02

Analytics dashboard for an NFT-based loyalty platform

/ 03

Email campaign configuration

Explore related expertise

CRM and sales tools

Deliver functionality that helps your customers sell better

AI-based solutions

Incorporate our seasoned AI product designers into your team.

Data products

We excel in crafting products for data professionals.

What businesses say about working with us

“Eleken deliverables have been perfectly in line with initial expectations. They made our collaboration extremely effective and productive. Also, the ability to collect and always take into account our needs.”
A black and white photo of a man wearing glasses
Mauro Contini
CTO at Uppwise
"Not only did they provide good designs, but they could explain why they chose the designs and give us the research to show why a particular component should work they way they were suggesting."
Ted Jackson
Managing Partner at ClearPoint Strategy
"Eleken’s understanding, eye for detail, and quick grasp of our app’s aim helped our collaboration succeed. Throughout the project, Eleken maintained excellent communication, keeping us informed about the progress and incorporating our feedback promptly."
Dmitry Nozhenko
Founder at HabitSpace

Free 3-day trial to explore our SaaS design process

Eleken works with in-house SaaS experts only — that’s why our results are consistent and reliable.

01

Define a small scope for the trial.

02

Receive 1–2 trial screens quickly.

03

See our approach and methods firsthand.

04

Move to a project if it feels right.

01

Pick a small part of your existing product.

FAQ on our martech UI/UX design services

What is Martech UI/UX design?
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Martech UI/UX design focuses on creating intuitive, effective interfaces for marketing tools like CRMs, campaign builders, automation platforms, and analytics dashboards. The goal is to simplify complex workflows so marketers can move fast and stay focused.
Why do marketing tools often struggle with UX?
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Marketing platforms tend to grow quickly, adding features faster than the UI can keep up. This leads to cluttered dashboards, confusing flows, and inconsistent design. We fix that by building structure, clarity, and consistency into the product.
How does better UX impact marketer adoption and retention?
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When marketers can learn the tool quickly and get value without digging, they actually use it. Better UX reduces onboarding time, increases engagement, and leads to higher retention across teams.
Can you help simplify a feature-heavy marketing product?
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Yes. We’ve worked with complex products like SEO dashboards, campaign automation tools, and loyalty platforms. We reorganize, declutter, and build design systems to support future scaling.
Do you work with early-stage Martech startups?
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Absolutely. Whether you need an MVP, a polished demo for investors, or a design system to move fast — we’re used to jumping in early and designing around evolving product logic.
How fast can we start working with Eleken?
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We can usually start within a few days. You begin with a 3-day free trial where we design actual screens for your product, no fluff.
What does your collaboration process look like?
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You get a dedicated in-house designer embedded in your team — plus support from our Head of Design and experience from 200+ SaaS products. We work in your tools, adapt to your flow, and communicate daily.
What’s your pricing model?
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We work on a monthly subscription. No contracts. No delays. You can pause or scale anytime. It’s built to support growing product teams without the overhead of hiring full-time.