Achieve Product-led Growth
Leading customer acquisition with your product is a fantastic way to grow a SaaS business faster and more profitably. But how to become product-led?
What’s in the course?
The goal of our course is to tell you about the methods that successful startups use to trigger product-led growth and to show how you can adopt them yourself.
A brief course
What is product-led growth (PLG) exactly?
Get into the meaning of product-led growth and learn how you can use it to accelerate the growth of your business.
How Stripe used word-of-mouth for PLG
Explore how a brand can become a cult with a $95 billion valuation despite building something as charmless as payment rails for the web.
How Loom used demonstration virality for PLG
Learn how to use built-in virality to leave people no chance not to promote your app.
How Figma used network effects for PLG
Look at how to grow your user base thanks to network effects, the Holy Grail for most successful SaaS startups.
How Zoom used the ease of use for PLG
Learn how to make user experience design your fuel for grass-roots adoption.
How to measure a product’s virality
Figure out a product virality formula, learn why it is important, and how you can test and improve your product for greater future success.