The most common type of ads on Facebook. These ads work well for showcasing new products or services.
An ad that consists of up to 10 images or videos – a good way to showcase product features or explain a step-by-step process.
Mobile-only ads that consist of
a cover photo or video and a few product images with pricing and other details.
Full-screen ads with photos and videos that only last for 24 hours. It's a great format for limited time offers and moment marketing.
A video made from several static images. A great option for experimenting with a video format without investing in making videos.
Full-screen interactive ads for mobile. They include up to 20 images or up to 2 minutes of video and work together with collection ads.
Videos can last for up to 240-minutes on desktop. They have higher conversion rates compared to other types of Facebook ads.
Ads that look like regular Instagram posts with a label Sponsored in
the top right and a CTA button.
Ads in the Instagram newsfeed that consist of different visually similar images tied together by
a common theme.
They include a cover image or video plus several product shots. Collection ads direct the users to an Instant Experience.
These ads can use photos or videos up to 120 seconds long. They display in full-screen format between people’s stories.
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